Fintech Marketing: Top Techniques to Boost Revenue

The finance industry is quickly changing along with the advent of technology. The new term ‘Fintech’ refers to using computer programs to drive financial transactions, and also perform other banking and financial services. This type of innovation in the industry has changed how financial institutions operate, communicate, and engage with customers. This is done through …

How to Optimize Your eCommerce Website for Conversion Success

The digital age has ushered in the popularity of online stores being launched. Part of the metrics for success is called the eCommerce conversion rate, which refers to the data about the number of visitors to a business’s eCommerce website. The rate shows how many customers have completed the entire checkout process and have made …