How Does PPC Work?

Pay-per-click (PPC) is a powerful marketing strategy where an advertiser pays when users click on online ads. For many advertisements, the advertiser pays for views on an ad or how many conversions the ad produces. Although PPC is a popular paid advertising strategy, many people wonder, How does PPC work? In this blog post, we …

Quality Score and PPC Ads: 4 FAQs to Help You Understand the Importance

4 FAQs About Quality Score and PPC In my earlier blog post, which you can read here, I divulge more about pay-per-click (PPC) advertising. High performing PPC advertising and high Quality Scores have a strong and symbiotic relationship, you can’t have one without the other. You may be wondering what exactly a PPC ad is, or …

PPC Advertising – The Basics

PPC Advertising-The Basics Competition for search engine results is undoubtedly intense. It is vital to any brand or business to rank well on search engines, especially Google. Other than blog writing and other search engine optimization practices, what else can you or your business do to rank well? Pay-per-click (PPC) advertising is a great way …

What is Phone Tracking?

Phone tracking, or call tracking, is usually known as a software that tracks the location of a cellphone. In marketing, however, call tracking is a more complex system that uses call analytics to gather information about your customers. It helps to determine the success level of your online marketing campaign in a streamlined way. Call …