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Practical Tips on Repurposing Content to Boost Exposure

In a frenzy to write as many words and blog posts as possible, marketing specialists at times lose their focus on one of the most important and widely suggested strategies – repurposing content. When a content writer repurposes their content, they have the opportunity to make their old content better. They can also save themselves …

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General

Website

How to Use a Call to Action

Generating new leads for your business isn’t always as easy as it may appear. In order to attract quality customers, it’s important to have an effective marketing strategy in place that includes multiple different components. Something you’ll certainly want to consider in your approach is using a call to action. This is a great way …

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Email Marketing

Which Email Marketing Platforms to Use

Working with an email marketing platform is a great way to keep your existing and prospective clients up to date with what’s going on in your business.  Email marketing is actually among the best channels when it comes to online marketing. This is because it has an ROI of around 4,000%. Another way to say …

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General

How to Decide Where to Invest Your Marketing Dollars

A marketing budget is very important for every company. It helps your business continuously attract new clients and encourage new leads. Although it can sometimes take time to come up with a marketing budget, it is very important to create one. To do this, you’ll want to have a solid plan to help you work …

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General

Should You Do Marketing During An Economic Crisis?

The truth is that no matter how hard you try with your marketing, not every business will prosper when there is an economic downturn. Some industries are heavily reliant on the state of the economy, such as luxury clothing brands or the travel industry. However, other industries can see great success with marketing during an …

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Social Media

You Shouldn’t Use Social Media If…

As social media continues to become more popular among the masses, many marketers have had no option but to adjust their marketing strategy. This massive pool of easy-to-reach prospective clients is simply too great to let pass by. For instance, how many ads have you come across on Facebook alone? Well, your guess is as …

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Email Marketing

Guest Blog Posts

PPC Advertising

Search Engine Optimization

Social Media

14 Ways to Drive Traffic to Your Blog

Contrary to popular belief, it doesn’t have to be difficult to drive traffic to your blog. There are plenty of readers out there who are interested in what you have to say; you just have to know how to get their attention. We’ve compiled a list of fourteen ways to help you do just that! …

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Social Media

10 Free & Low(ish)-Cost Social Media Automation Tools

Social media management can be a challenging undertaking! Not only can it consume a lot of time, but it also takes an ample amount of creativity and knowledge on the best times and platforms to use for posting content. It can become a full-time job, if you let it. Social media management also has a …

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Search Engine Optimization

Website

What Impacts Website Costs?

Putting your business on the digital map takes a certain finesse. The first thing that often comes to mind when talking about digital presence, is having a website followed by social media. The realm of website development is vast and navigating through all the options and costs could be overwhelming, to say the least. The …

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Blog

Search Engine Optimization

Five Tips on How to Write a Great Blog Post

*** Author’s Note: We originally published this blog post in February of 2016. A lot can change in four years, and to improve the quality of the post, we have expanded it and updated some outdated information. We hope you enjoy this updated version even more than the original! ***  Have you ever wondered what …

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