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8 Types of Marketing Emails

You’ve likely heard about the high ROI of email marketing. With a 42 to 1 return on investment, it is no wonder that marketing emails continue to be a staple of the modern marketing toolbox.  While the idea of this high ROI will attract many businesses to email marketing, there is more to it than …

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Social Media

How to Increase Engagement on Social Media

Social media engagement is a key catalyst for brand growth. If done right, it can strengthen customer relationships and increase conversions. It’s estimated that four out of 10 internet users are active on social media sites. Additionally, it is estimated that social media users will grow to 3.4 billion in 2019. This number is expected …

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How to Hire a Website Developer: Part 3

Welcome back to our “How to Hire a Website Developer” series! In part two of this series, we talked about looking for website developer recommendations. Recommendations are very important to look over before making a commitment to hire someone. In this post, part three of our series, we discuss the importance of looking at past …

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Video Marketing

How Long Before You See Results from Digital Marketing?

In the real world, most people are in a rush to see results from their digital marketing efforts. They automate content, manipulate search algorithms or use black hat SEO tactics to get results fast. But are these the shortcuts you should be taking and how long does it take before you see results from digital …

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How to be Better at Marketing Than Your Competitors

Business competition can be fierce, especially when businesses are competing to acquire the same customers. When you understand your competitors, you can come up with strategies to make your products or services stand out more. It’s all about being better at marketing than your competitors. Here are ways to pull ahead of the competition. Competitor …

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Website

How to Hire a Website Developer: Part 2

Welcome back to our “How to Hire a Website Developer” series! In part one, we discussed the differences between a website designer and a website developer. In this section, we explain how to find recommendations for a website developer. When you’re in the process of hiring someone, you’ll feel much more comfortable with a candidate …

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Popular Components Used in a Cohesive Marketing Strategy

There’s so much happening on the internet. In fact, Bill Gates said if your business is not on the internet, then your business will be out of business. Although the internet is extremely valuable for marketing, it is sometimes challenging to have a cohesive marketing strategy. For that reason, we have decided to write this …

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Inbound Marketing Versus Outbound Marketing

Inbound and outbound marketing are more than just some popular marketing buzzwords. These are two distinct paths a marketer can use to reach their target audiences. But, which type of marketing is right for your business? Let’s look at inbound vs outbound marketing. Outbound Marketing Outbound marketing refers to the use of marketing tactics like …

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Website

How to Hire a Website Developer: Part 1

Welcome to part one of our “How to Hire a Website Developer” series! Having a good website developer is incredibly important for your business. In this series, we will provide insightful information on what to look for when hiring a website developer. In this first part, we explain the differences between a web designer and …

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Why and How to do Guest Blogging

If you own your website or if you’re a blogger yourself, you have probably heard of guest blogging. In this blog post, we discuss what guest blogging is and how to do it. What is Guest Blogging? Guest blogging is exactly what it sounds like, a guest who writes a blog post for another website. …

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