Blog - Joshua Lyons Marketing

General

How to Do Marketing on a Shoestring Budget

Failing to market your business may put you at a disadvantage to your marketing-savvy competitors. But it doesn’t have to be this way. While plenty of companies can invest significant budgets on marketing, it is still possible for a company to do marketing on a shoestring budget of $500 or less. And even if you’re …

Joshua Lyons Marketing

January 20, 2020

General

Digital Marketing Mistakes to Avoid

Digital marketing has evolved rapidly over the last couple decades and has become the most important marketing outlet for many companies and professionals. But, with the incredible potential that comes with digital marketing, there are also many digital marketing mistakes that can be made. Taking it a step further, these mistakes can often be detrimental …

Joshua Lyons Marketing

January 16, 2020

General

Guest Blog Posts

Did You Know Your Marketing Expenses Are Tax Deductible?

How much more business would you get if you invested an extra 20% (or more) into your marketing? Fortunately, marketing expenses are tax deductible, and as a result, a good CPA can often help you get back more than 20% of your marketing expense. Now, whether you invest that back into marketing, or put it …

Brian Dela Cruz

January 13, 2020

General

The Difference Between Marketing Goals, Strategies and Tactics

Growing a business is not an easy task and spreading the word about your business through marketing is vital to your success. In fact, an estimated 14% of all businesses close because of ineffective marketing. If you wish to avoid being included in that statistic, it’s a good idea to understand the differences between marketing …

Joshua Lyons Marketing

January 9, 2020

Social Media

Which LinkedIn Membership Plan is Best for You?

LinkedIn is one of the largest social networking platforms in existence. As of 2019 there were reported 630 million users on this website. Because there are so many professionals using LinkedIn, this has been acclaimed by many as the #1 social platform to use for professional networking. Your ability to network on LinkedIn can be …

Joshua Lyons Marketing

January 6, 2020

Search Engine Optimization

Website

How to Decide Between a Single Domain and Multiple Domain Strategy

If you want to establish a strong online brand presence, you need to have a website. It serves as the digital storefront where potential customers can view what you have to offer. There are some instances where it might make the most sense for you to have multiple websites for your company, using a multiple …

Joshua Lyons Marketing

January 2, 2020

Social Media

FAQ About LinkedIn

LinkedIn is the number one social networking platform for professionals. It allows you to meet and interact with top professionals in their fields, especially with people you might never get the opportunity to otherwise meet. Because LinkedIn consists of professionals, and is often used for personal/professional branding, it’s important to have a thorough understanding of …

Joshua Lyons Marketing

December 30, 2019

General

Website

How to Hire a Website Developer: Part 7

Welcome back to our “How to Hire a Website Developer” series! This is the final part of the series, so be sure to read the rest of the posts in this series for more information on hiring a developer. In this post, we discuss the importance of giving your developer a test project. What is …

Joshua Lyons Marketing

December 26, 2019

PPC Advertising

PPC Advertising: What, Why and How

Digital advertising is the most cost-effective way to reach your target audience. And if you’re looking to quickly drive traffic to your website, pay per click advertising (PPC advertising) is likely a great option for your business. What Is PPC Advertising? PPC advertising is a model where the advertiser pays a fee each time their …

Joshua Lyons Marketing

December 23, 2019

Search Engine Optimization

Website

When & Why to Redevelop Your Website

Redeveloping your website is not just about reconfiguring the navigation menu or putting some fresh images on it. It’s about giving it a more responsive design and better functionality to compete in the marketplace. This brings us to the question, why should you redevelop your website? Read on and learn more! To Make it Mobile-Friendly …

Joshua Lyons Marketing

December 19, 2019