Content creators are often seen looking for ways to captivate their users, this is important in digital marketing. Creating valuable content is especially important for this.

Below is a quick step-by-step guide to help create engaging, useful, and valuable content. This can enhance user experience and higher search engine rankings.

Learn about some hacks to create help more unique and valuable content. Also learn how AI writing tools, such as paraphrasing tools and summarizing tools, can help you to outperform your competitors.

Create Valuable Content in 5 Easy Steps

Quality content has always been the key to success in the digital market. However, most webmasters fail to create content that can engage and captivate the users.

Indeed, no one bothers to go through the content that is not useful to them. Therefore, to ensure that people read your content, try to create something valuable for them. The more the users like your content, the higher the search engine ranks it. 

Don’t be confused. Let us help you to know how you can provide value to your users and make them want to read your content thoroughly.

1.     Develop Unique Content

We often hear from experts that content must be plagiarism-free. However, no one tells us that it should also be unique from others in terms of information, not solely wording.

Yes, the content you are creating for your audience should offer something new to them. Just like every business, the web content should have a unique selling point that makes it better than the rest.

Your content should be free from any type of duplication and matches from other sources on the internet.

The first thing that you should do to ensure this is to make sure that you don’t deliberately copy anything word-for-word from a source.

But, the thing about plagiarism is that it can come in your writing even if you are particular about not copying anything from the internet.

This is called accidental plagiarism. And it is a big problem that writers and professionals face when creating content.

To check this type of duplication, you should use a plagiarism checker before finalizing your work.

Plagiarism checkers scan the given text against billions of sources online, and they highlight any part that has a complete or partial match with existing content on the internet.


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2.     Target the Right & Relevant Keywords

Knowing your user’s needs is the first step toward developing a unique selling proposition. You should know who your audience is and what they are searching for.

The user search intent is your key to analyzing and understanding your user’s requirements which ultimately, helps you to find the right and relevant keywords to target in your content.

There are various factors to consider when looking for the right keywords but for now, we would like to highlight the most important ones which include search intent and keyword performance metrics.

There are different search intents: informational, navigational, investigational, and transactional. Once you know why your users are searching for something, it will be easier for you to track the keywords which can help you to provide them with exactly what they need.

For instance, if a user is searching for an answer to a question then concerning its informational intent, you are required to target the long tail keywords with “what, why, how, or when” phrases in your content.

Whereas about finding the right and relevant keywords to target, you should look for the keywords which completely relate to the search query and can be easily used in the content.

3.     Lead with a Catchy Heading Structure

You have analyzed your audience’s needs and grabbed the competitor loopholes, right? Now, comes the point where you want to structure the collected data in a unique and captivating manner.

You should know that the headings play a major role in captivating the users into reading the content from top to bottom. If your headings are not interesting and well-organized then, unfortunately, the reader will probably stop before even reaching the first half of the content.

There are two things to consider in order to lead your readers with a catchy heading structure: keywords and hierarchy. The headings serve as the directives for your readers to find what they are looking for.

To streamline the user journey, you should create the headings which directly target their search queries (keywords). Keep in mind that you’ll want to add the headings in a hierarchy (present the required information in the right sequence) or else, readers will be confused.

4.     Make Your Content Reader-Friendly

Here comes the most important step where you actually create the content. Remember that the keywords and information you have decided to target in your content should be well-presented otherwise, the readers will leave halfway.

You know what information you should try to include in your content and how. The only thing you’ll want to be cautious about is the “wording”.

You have already created the headings to segment the article into small sections, making it easier to fill up the required content.

Now, you should use creative and unique wording (phrases and sentences) to present what your users are searching for.

You can make this step a lot easier if you simply take advantage of AI writing tools. Various automated tools enable the content creators to create and optimize the content with ease.

Tip: Never forget to include high-quality images within your content as nothing seems attractive without relevant graphics and illustrations.

5.     Include Effective Call-to-Actions

There’s one rule in marketing: always inspire users to take action through your content. For sure, when we publish content on the web, our ultimate goal is to persuade the users to click on the CTAs which helps to convert the visitors or readers into potential leads.

Make sure that whenever you publish content, include effective CTAs to provide more value to your users and readers.

For instance, when a user is looking for information about some product and he finds a direct link to get the respective product then it ultimately makes your content more valuable.

Remember that the content you highlight on the CTA buttons should be in a persuasive tone and offer something beneficial to the users.

Still, if you don’t know how to create compelling content for the call to action’s then perform a competitive analysis; pick up the content they have displayed on their CTAs and paraphrase it in a unique manner using a free paraphrasing tool.

For more information about creating unique and valuable content, please contact us here or through the form below.


Joshua Lyons Marketing, LLC was established in 2015. Since that time we have provided digital marketing services to business and professionals. We help our clients increase their online exposure as a means to increase sales and revenue. Our core services include search engine optimization (SEO), website development and content creation. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Our team is based in the Milton, Pace and Pensacola, Florida area. However, we work with clients throughout the United States. Read More



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