In today’s ultra-competitive world, it can be difficult for new businesses to make a name for themselves and become top performers. For those who wish to take their business to the next level, it can be helpful to know a few ways you can stand out from the competition.
Here are five smart ways to make your business stand out from the crowd:
- Think of a good business name
- Provide excellent customer service
- Be focused on solving a problem
- Focus on branding
- Give back to the community
This article will explore all of these points and give you ideas on how to execute them so you can take your business to the next level.
Think of a Good Business Name
The name is the first thing that people will notice about your business, so it would help if it’s a memorable one. With so many companies offering the same product or service as you, your name is what can help them identify, and separate you from the rest.
Over time, if your business is growing and its name is catchy, people start associating the name with quality, further boosting customer loyalty.
The main mistakes to avoid when naming your business are:
- Long and hard-to-spell names – your name should be short, to the point, and easy to search for.
- Choosing a name that limits your business – if you plan to grow your business into multiple avenues, go for a more general name instead of one that’s specific to your current offering.
When choosing a name, make sure it’s original and not already in use. It would also help if the “.com” domain extension is available for that name.
If you’re having trouble coming up with a good business name, a business name generator can always help you think of one.
Provide Excellent Customer Service
Larger companies have long figured out the importance of customer service, and spend a good portion of their budget to improve it. However, smaller businesses are usually far behind in that department, allowing you to stand out by providing exceptional customer service.
Some things that have a major impact on customer satisfaction are:
- Quick and effective communication
- Friendly and professional demeanor
- Going the extra mile to find a solution
- Owning up to mistakes
Use Good Customer Reviews to Your Advantage
Exceptional customer service can not only make your customers come back, but can also fuel further business growth through word of mouth.
Good reviews help you rank higher in search engines and can make it more likely for new customers to choose you over your competitors. You can also highlight positive reviews on your website, or across social media channels, to demonstrate your reputation to potential clients.
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Remain Focused on Solving Problems
The sole reason why a business is still “in business” is that it solves one or more problems for its customers. However, as the world is changing, problems are also changing, and if you find ways to evolve and provide solutions to these new problems that people are facing, you’ll be one step ahead of the competition.
Look for new trends within your space, and constantly ask yourself “Is there something new I can offer that will benefit my consumers?”
It’s vital to always think out of the box and provide new solutions that can make you stand out from what all of your competitors are doing.
What is Your USP?
One thing that can help you stand out with the problem you’re trying to solve is figuring out your Unique Selling Proposition (USP). Your USP helps you define and highlight how you differentiate yourself from competitors.
It highlights your strengths and other points that give you a competitive advantage. The goal is to make your USP hard to imitate.
You can find your USP by analyzing your product or service, comparing it to competitors, and by asking questions to customers. Then, market the USP to show how you stand out from everyone in your space.
Focus on Branding
Branding is the reason why picking a good name to start with is very important. But branding is a lot more than just your name.
Apart from name and logo, color is another major part of branding. For example, when you think of McDonald’s, you immediately associate it with the yellow arches that stand in front of every location. Use a consistent set of colors across your physical locations and online platforms.
Branding also incorporates sharing your company’s vision and mission with the world. Telling stories about your company, how and why it started, and the people who work there, are all things that customers love hearing about.
If you’re producing online content, make it consistent so that people can grow to expect what you post on a daily basis, helping them get more comfortable with your brand. Of course, that doesn’t mean you should be afraid of experimenting every once in a while.
A company’s culture is perhaps the biggest part of its brand. Promoting a culture that values honesty, communication, hard work, and other valuable traits can not only make you more attractive to customers, but also help you recruit top talent.
Give Back to the Community
Last but not least, as a business, you have the same social responsibility as everyone else. Just like the public recognizes individuals for their contribution to the community, a business can also stand out by being active and giving back to the community. Customers react positively to businesses that support social or environmental causes.
A key factor here is to contribute to causes that are in line with your brand. For example, if you’re a construction company, offer to build a shelter for underprivileged members within your community.
Find the values you share with your customers, and contribute to a cause that shows those values. Your customers will certainly appreciate it and will likely become even more attached to your brand.
For more information on how to increase your brand presence contact us here or through the form below.
Joshua Lyons Marketing, LLC was established in 2015. Since that time we have provided digital marketing services to business and professionals. We help our clients increase their online exposure as a means to increase sales and revenue. Our core services include search engine optimization (SEO), website development and content creation. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Our team is based in the Milton, Pace and Pensacola, Florida area. However, we work with clients throughout the United States. Read More