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What You Should Know About ADA Website Compliance

A big topic of conversation among website owners and developers in recent years is ADA website compliance. In fact, it should be a top priority for all website owners. Your website visitors should be able to access your site’s content with no problem, whether they have a disability or not. You can also face significant …

What You Should Know About ADA Website Compliance

Hailey, General Manager
September 23, 2020

Email Marketing

What is the Best Day to Send Emails?

If you practice email marketing, you likely know how variable results are. From open-rates, click-through rates, and unsubscribers, it’s important to craft your emails around your results. This is because the results of your email campaigns directly align with your audience’s preferences. So, if one of your campaigns does better than your others, it’s important …

What is the Best Day to Send Emails?

Hailey, General Manager
September 30, 2020

Marketing Concepts

Marketing Planning

Marketing Strategies

Omni-Channel Marketing: Definition & Examples

Today, marketing is much more than a newspaper advertisement or a billboard along the highway. In the 21st century, marketing is smart, integrated and highly strategic. With so many companies and brands today, marketers have to step up their game and give their customers an incentive to choose them. To do this, you must have …

Omni-Channel Marketing: Definition & Examples

Hailey, General Manager
October 12, 2020

[Series] How to Improve Your Copywriting

Blog

Marketing Strategies

How to Improve Your Copywriting Skills: Part 4

Welcome back to part four of our “How to Improve Your Copywriting Skills” series! In our previous section (part three), we discussed how and why you should use emotions in your sales copy. People are very emotional, whether they consider themselves to be, or not. So, when you use emotions in your sales copy, you …

How to Improve Your Copywriting Skills: Part 4

Hailey, General Manager
October 19, 2020

[Series] How to Improve Your Copywriting

Marketing Strategies

How to Improve Your Copywriting Skills: Part 5

Welcome back to our “How to Improve Your Copywriting Skills” series! In part four of this series, we discuss the importance of research when targeting your audience with sales copy. Conducting research on your audience will drastically improve your conversion rate. For tips on what to research, be sure you read that blog post. However, …

How to Improve Your Copywriting Skills: Part 5

Hailey, General Manager
October 28, 2020

Budgeting

Search Engine Optimization

How Much Does SEO Cost and Why Invest in It?

SEO (search engine optimization) is a very popular marketing tactic, and has been for many years. SEO is the process of improving the visibility of your site on search engines. The more your site is seen on search engines, the more website visitors you get. SEO can also boost your business’ sales no matter if …

How Much Does SEO Cost and Why Invest in It?

Hailey, General Manager
November 16, 2020

Email Marketing

How to Write a Good Email Subject Line

For businesses that practice email marketing, many make the mistake of not focusing on their email subject line. Rather, they focus exclusively on the content in their emails. While email content is very important, the email subject line is arguably more important. The email subject line is what encourages subscribers to actually open the email. …

How to Write a Good Email Subject Line

Hailey, General Manager
December 16, 2020

Branding

Do You Need Branding Guidelines for Your Small Business?

So, you’ve decided to start a business and you are getting a lot of mixed messages from the people who want to see you succeed about what, exactly, needs to be done to launch it properly. It probably seems like everybody has an opinion and it’s quite normal to find yourself questioning everything. At some …

Do You Need Branding Guidelines for Your Small Business?

Hailey, General Manager
January 4, 2021

Marketing Planning

How to be Better at Marketing Than Your Competitors

Business competition can be fierce, especially when businesses are competing to acquire the same customers. When you understand your competitors, you can come up with strategies to make your products or services stand out more. It’s all about being better at marketing than your competitors. Here are ways to pull ahead of the competition. Know …

How to be Better at Marketing Than Your Competitors

Hailey, General Manager
April 5, 2021

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