Steven Vitte, Content Writer, Author at Joshua Lyons Marketing

Search Engine Optimization

How to Measure Results for SEO

You just started a website and you want to grow the quality and quantity of traffic to your website. The problem is you don’t know where to start making improvements to this flow of traffic. One of the most important tactics that you can use in digital marketing is search engine optimization, or SEO for …

How to Measure Results for SEO

Steven Vitte, Content Writer

December 9, 2020

Local SEO

Search Engine Optimization

How to Do Local SEO

Local SEO is exactly as it sounds. It is a specific type of search engine optimization that is geared towards local communities instead of national or global audiences. It is the process of optimizing one’s online presence to attract more business from local search results. Businesses in your local community are able to promote their …

How to Do Local SEO

Steven Vitte, Content Writer

December 21, 2020

Search Engine Optimization

9 Tools to Use For Keyword Research

It’s very challenging to implement search engine optimization (SEO) into your marketing strategy without using an SEO keyword research tool. Because SEO is such a popular marketing tactic, many great tools have been created to help website owners. These tools all range in price and complexity. This blog post will go through the details of …

9 Tools to Use For Keyword Research

Steven Vitte, Content Writer

February 1, 2021

Search Engine Optimization

Website

Schema Markup and How to Use It

Schema Markup and How to Use It If you are looking for a clear way to have all the major search engines understand the content of your website, then Schema Markup has the answer. You can add Schema Markup, a semantic vocabulary, to your site’s HTML seamlessly. The performances of search engines like Google, Bing, …

Schema Markup and How to Use It

Steven Vitte, Content Writer

March 8, 2021

Video Marketing

Pros and Cons for Popular Video Editing Software

If you are just beginning to edit your own videos regularly, you will find out how convenient it is to use free video editing software. Whether you need to extract audio from a video or add different audio, make cuts to the video or merge files of other videos, you will need a video editing …

Pros and Cons for Popular Video Editing Software

Steven Vitte, Content Writer

March 29, 2021

Marketing Concepts

Marketing Planning

What You Should Know About the 4 P’s of Marketing

It takes a lot of planning and development to create a high-quality marketing strategy. The right product must be put in the right place, at the right price, and at the right time. Companies usually create marketing strategies to help in the process of buying and selling goods or services. There are specific elements that …

What You Should Know About the 4 P’s of Marketing

Steven Vitte, Content Writer

November 8, 2021

Marketing Concepts

What is Your Unique Selling Proposition?

As a salesperson, you probably use something called a “Unique Selling Proposition” (USP) to explain the key factors that separate your product from the ones your competitors make. Competition drives productivity in business, this is especially true for e-commerce brands as they don’t have just local competitors to consider. For customers, it is a matter …

What is Your Unique Selling Proposition?

Steven Vitte, Content Writer

November 29, 2021

Marketing Concepts

Personal Branding

What is Your Mission Statement?

If you can provide a brief description of the purpose behind your company, then you have created a mission statement. If you start a company, then you should have a purpose for it. Your company exists to provide some sort of service, either in the form of in-person help or a product they are trying …

What is Your Mission Statement?

Steven Vitte, Content Writer

December 6, 2021

General

Website

Top 5 Website Builders You Can Use

Before you can promote your company’s products or services, you should make sure that you have a reliable website. People should be able to easily access it so they can view your offer, and get to know more about it. Even if you make a personal website for yourself, it helps to know which website …

Top 5 Website Builders You Can Use

Steven Vitte, Content Writer

April 18, 2022