Branding Archives - Joshua Lyons Marketing

Branding

Personal Branding

5 Ways to Make Your Business Stand Out

In today’s ultra-competitive world, it can be difficult for new businesses to make a name for themselves and become top performers. For those who wish to take their business to the next level, it can be helpful to know a few ways you can stand out from the competition. Here are five smart ways to …

5 Ways to Make Your Business Stand Out

Vivienne Vaughan, Guest Blogger

May 2, 2022

Branding

Freebies

Personal Branding

Brand Voice: What It Is and How to Create It

Building a powerful brand in the competitive online world is a challenging task. There are many foundational elements that make up a brand identity, and it should go without saying that a tone of voice is one of its most important pillars. Why? Because your tone of voice helps define your brand’s personality and can …

Brand Voice: What It Is and How to Create It

Nikola Sekulic, Guest Blogger

April 25, 2022

Branding

Marketing Concepts

Marketing Strategies

Brand Awareness: What You Should Know

Brand awareness is one of the main things a business should consider, for the company itself, as well as its products or services. By definition, it is how familiar your customers, or potential customers, are with you. Your audience should be able to recognize your brand and accurately attribute it to what you provide. Within …

Brand Awareness: What You Should Know

Chris Bigelow, Project Manager

November 15, 2021

Blog

Branding

5 Ways to Connect with Your Audience

Good news! Within the digital world, there are countless ways to connect with your audience. Creating engaging ways to keep your consumers in the loop can be a successful piece of your overall marketing strategy. Below you will find several ways to ensure you are connecting with your audience. 1. Know Who You’re Targeting Before …

5 Ways to Connect with Your Audience

Victoria Caminiti, Content Writer

March 15, 2021

Branding

Do You Need Branding Guidelines for Your Small Business?

So, you’ve decided to start a business and you are getting a lot of mixed messages from the people who want to see you succeed about what, exactly, needs to be done to launch it properly. It probably seems like everybody has an opinion and it’s quite normal to find yourself questioning everything. At some …

Do You Need Branding Guidelines for Your Small Business?

Hailey, General Manager

January 4, 2021

Branding

Content Development

Marketing Strategies

How to Do Integrated Marketing Communications

Integrated marketing communications (IMC) plays a crucial role in running a brand or company. It helps us communicate our message to a much larger audience and create brand awareness. According to Grace Pinegar, IMC “is the strategy that takes your marketing department from disparate functions to one interconnected approach.” This includes digital marketing, social media …

How to Do Integrated Marketing Communications

Gaby Fish, Content Writer

December 23, 2020

Branding

Content Development

Marketing Planning

Personal Branding

How to Build Your Brand With Content: 6 Things You Must Do

If you’re reading this article, you’ve taken the plunge (at least, showed an interest) to build your brand. At times, it can be challenging to develop your business model. This is mainly because you can easily get lost in the overflowing marketing techniques. You may not know it, but the easiest way to build your brand …

How to Build Your Brand With Content: 6 Things You Must Do

Marie, Guest Blogger

August 7, 2020

Branding

How to Get Started With Your Branding Guidelines

Successful companies will create a unique brand they can use to attract and maintain customers. Everything associated with that brand falls under the “branding guidelines.” This even includes instructions regarding how a company will promote itself and what they will visually use to accomplish this. However, many people have no idea how to build brands …

How to Get Started With Your Branding Guidelines

Cristina Barrett, Content Writer

July 22, 2020

Branding

The Importance of Brand Consistency

With so many marketing outlets available today (social media, internet advertising, print media, and television, to name only a few) it can be easy to publish content on a whim without giving much thought as to how it will affect your brand on a larger scale. This is particularly true if you have a team …

The Importance of Brand Consistency

Jillian, Content Writer

July 13, 2020

Branding

What You Should Know About Brand Storytelling

To understand the power of storytelling based on examples from your own life, just think back to your science class in seventh grade. Now, fast-forward to today. Do you remember what all you learned in your seventh grade science class? Probably not. Now, do you remember learning about the story of King Arthur, which was …

What You Should Know About Brand Storytelling

Angela Baker, Guest Blogger

May 20, 2020