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Online Scammers and Spam Marketing Emails

It’s common for people to get hundreds of spam emails flooding their inbox on a regular basis. Many scammers and spam companies out there are trying to get personal information about people. They get this information through many different platforms, such as: email, text messages, social media direct messaging, and even phone calls that are …

Online Scammers and Spam Marketing Emails

Krystal Facey, Content Writer

April 4, 2022

Email Marketing

Marketing Strategies

The Importance of Email Marketing

In today’s day and age, it is important to try and do everything in your power to stand out from the crowd. Putting together an effective marketing campaign can help do this. One option that you should consider making a component of your campaign is email marketing. Email marketing brings about a number of benefits. …

The Importance of Email Marketing

Zoran Naumoski, Guest Blogger

October 18, 2021

Email Marketing

How to Legally Send Marketing Emails to People Who Haven’t Subscribed

With the CAN-SPAM Act of 2003 in place, email marketers are significantly limited by what and who they can send emails to. However, it’s not illegal to send marketing emails to someone who has not specifically requested to join your email list. Many people buy email addresses of consumers to grow their email lists. This …

How to Legally Send Marketing Emails to People Who Haven’t Subscribed

Joshua Lyons Marketing

August 11, 2021

Email Marketing

Marketing Strategies

Lead Magnets: Why And How to Use Them

Trying to gain exposure for your brand can feel like a difficult and daunting task, particularly if you’re not quite sure how to attract the right customers. There are many simple tools and techniques that you can implement to help your business gain exposure; among them, lead magnets. Lead magnets are a great way to …

Lead Magnets: Why And How to Use Them

Jillian, Content Writer

April 26, 2021

Email Marketing

Email Marketing Statistics That May Surprise You

In modern times, social media marketing and content marketing is gaining more attention and popularity. However, what people may not realize is that email marketing is still often the most effective messaging channels used. Email marketing is “the highly effective digital marketing strategy of sending emails to prospects and customers.” Nowadays, people are always on …

Email Marketing Statistics That May Surprise You

Gaby Fish, Content Writer

January 25, 2021

Email Marketing

How to Write a Good Email Subject Line

For businesses that practice email marketing, many make the mistake of not focusing on their email subject line. Rather, they focus exclusively on the content in their emails. While email content is very important, the email subject line is arguably more important. The email subject line is what encourages subscribers to actually open the email. …

How to Write a Good Email Subject Line

Hailey, General Manager

December 16, 2020

Email Marketing

10 Email Validation Tools to Consider Using

Email is one of the most important communication channels for businesses. Although it’s a traditional method, it is used predominantly more than other types of communication. Having a valid email address is vital for any business looking for successful email marketing campaigns as well. Email validation is a procedure that verifies if an email address …

10 Email Validation Tools to Consider Using

Gaby Fish, Content Writer

December 7, 2020

Email Marketing

What is the Best Day to Send Emails?

If you practice email marketing, you likely know how variable results are. From open-rates, click-through rates, and unsubscribers, it’s important to craft your emails around your results. This is because the results of your email campaigns directly align with your audience’s preferences. So, if one of your campaigns does better than your others, it’s important …

What is the Best Day to Send Emails?

Hailey, General Manager

September 30, 2020

Email Marketing

Marketing Strategies

The Best Practices for Using Lead Magnets

Using lead magnets to attract more prospects is a no-brainer when it comes to growing your business. Quality lead magnets will help you to build your audience and build credibility and trust at the same time. It’s important to remember, however, that all lead magnets are not created equally! Also, you don’t want to strictly …

The Best Practices for Using Lead Magnets

Jillian, Content Writer

August 24, 2020

Email Marketing

Why and How to Segment Your Email Marketing Lists

Growing your email marketing list is a valuable way to ensure your content reaches a broad audience without putting in a whole bunch of extra work. There are many different ways to collect emails, from sign-in sheets at live events, to lead magnets, to opt-in buttons on your webpages and beyond. It’s important to recognize, …

Why and How to Segment Your Email Marketing Lists

Jillian, Content Writer

August 12, 2020