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General

Content Development

General

5 Ways to Create More Valuable Content

Content creators are often seen looking for ways to captivate their users, this is important in digital marketing. Creating valuable content is especially important for this. Below is a quick step-by-step guide to help create engaging, useful, and valuable content. This can enhance user experience and higher search engine rankings. Learn about some hacks to …

5 Ways to Create More Valuable Content

Billy Hancock, Guest Blogger
May 23, 2022

General

Website

Top 5 Website Builders You Can Use

Before you can promote your company’s products or services, you should make sure that you have a reliable website. People should be able to easily access it so they can view your offer, and get to know more about it. Even if you make a personal website for yourself, it helps to know which website …

Top 5 Website Builders You Can Use

Steven Vitte, Content Writer
April 18, 2022

General

Website

How to Track (and Improve) Bing Rankings Step-by-Step

In this post, you’ll learn; why it’s worthwhile to track your Bing rankings, how to track them with a tracking tool, how to track them with Bing webmaster tools, and three tips on how to improve those rankings. No need for lengthy introductions, let’s dive in. Why Bother Tracking Bing Rankings? The simple answer is …

How to Track (and Improve) Bing Rankings Step-by-Step

Ryan Prior, Guest Blogger
April 11, 2022

Email Marketing

General

Website

Online Scammers and Spam Marketing Emails

It’s common for people to get hundreds of spam emails flooding their inbox on a regular basis. Many scammers and spam companies out there are trying to get personal information about people. They get this information through many different platforms, such as: email, text messages, social media direct messaging, and even phone calls that are …

Online Scammers and Spam Marketing Emails

Krystal Facey, Content Writer
April 4, 2022

General

Website

How to Optimize Your eCommerce Website for Conversion Success

The digital age has ushered in the popularity of online stores being launched. Part of the metrics for success is called the eCommerce conversion rate, which refers to the data about the number of visitors to a business’s eCommerce website. The rate shows how many customers have completed the entire checkout process and have made …

How to Optimize Your eCommerce Website for Conversion Success

Mike Austin
April 1, 2022

General

Search Engine Optimization

Website

Tips to Keep up with Google Algorithm Updates

The Google SEO landscape is constantly evolving. The search engine titan has rolled out hundreds of algorithm updates and modifications since its inception. The algorithm changes so frequently that it’s hard to keep up with every update. You’ll probably never be able to master every update, but you should be able to stay on top …

Tips to Keep up with Google Algorithm Updates

Paul Fraser, Guest Blogger
March 28, 2022

General

Marketing Strategies

What is Phone Tracking?

Phone tracking, or call tracking, is usually known as a software that tracks the location of a cellphone. In marketing, however, call tracking is a more complex system that uses call analytics to gather information about your customers. It helps to determine the success level of your online marketing campaign in a streamlined way. Call …

What is Phone Tracking?

Cassandra Szatkowski, Content Writer
February 14, 2022

General

LinkedIn

Marketing Strategies

Why Posting on LinkedIn Matters for your B2B Social Media Strategy

There are many social media platforms available, but it can be hard to know which platform is best to focus your marketing efforts on. For your Business to Business (B2B) social media strategy to be a success, you should think carefully about your clients and target audience. It is also important to know the benefits …

Why Posting on LinkedIn Matters for your B2B Social Media Strategy

Victoria Lee, Guest Blogger
February 7, 2022

General

Getting to Know Your Customers: How Far is Too Far?

Data analytics has become an essential part of marketing strategies for all businesses and industries. Collecting and analyzing data and metrics can help you improve and optimize your business by enabling you to better understand what your target audience wants and needs.  However, to understand your customers’ behaviors, it’s important to keep their best interests …

Getting to Know Your Customers: How Far is Too Far?

Amanda Winstead, Guest Blogger
December 22, 2021

General

How to Have Realistic Marketing Expectations

Often times a company will decide it’s time to give marketing a chance, then be disappointed with the outcome. They will sometimes say something like “Marketing doesn’t work. I tried it and lost money on it. I’m just going to stick with word-of-mouth referrals.” And while the marketing may not have generated the sales they …

How to Have Realistic Marketing Expectations

Josh Lyons, Founder / Consultant
October 27, 2021

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