Budgeting

[Series] Essentials

Budgeting

Hiring

Marketing Planning

How to Get Started With Digital Marketing [Essentials Part 1]

Since I started my digital marketing career in 2009, I’ve seen a number of marketing mistakes made by various professionals and companies. In this series of posts I lay out a path on how to get started with digital marketing. I’ll also take this series further by presenting more advanced and niche marketing concepts, that …

How to Get Started With Digital Marketing [Essentials Part 1]

Budgeting

Marketing Planning

How to Set a Marketing Budget for Your Business

Having a marketing budget is crucial for every business, big or small. Effective marketing can take a small business to the next level and it can help convert first-time customers into repeat customers. No matter how big or small your business, you should have money set aside to practice marketing. The question is, “how do …

How to Set a Marketing Budget for Your Business

Budgeting

Search Engine Optimization

How Much Does SEO Cost and Why Invest in It?

SEO (search engine optimization) is a very popular marketing tactic, and has been for many years. SEO is the process of improving the visibility of your site on search engines. The more your site is seen on search engines, the more website visitors you get. SEO can also boost your business’ sales no matter if …

How Much Does SEO Cost and Why Invest in It?

Budgeting

Marketing Planning

How Many Leads to Expect Per Marketing Channel

If you ask a digital marketing professional how much to spend per marketing channel, you’ll likely get a wide variety of answers. And in reality, there are two questions you should really ask. First, “how much should your marketing budget be?” If you don’t first answer this question, you may end up hindering the growth …

How Many Leads to Expect Per Marketing Channel

Budgeting

Marketing Planning

Social Media

How to Do Marketing With No Budget

For many business owners, the last thing on their mind is budgeting for marketing. Between trying to break even and be profitable, paying bills and restocking, setting money aside for marketing can be challenging. However, marketing is still incredibly important for businesses of all sizes and industries. Even if you don’t have a budget for …

How to Do Marketing With No Budget

Budgeting

Marketing Planning

Did You Know Your Marketing Expenses Are Tax Deductible?

How much more business would you get if you invested an extra 20% (or more) into your marketing? Fortunately, marketing expenses are tax deductible, and as a result, a good CPA can often help you get back more than 20% of your marketing expense. Now, whether you invest that back into marketing, or put it …

Did You Know Your Marketing Expenses Are Tax Deductible?

Budgeting

Marketing Planning

How to Set a Marketing Budget for Your Business

Having a marketing budget is crucial for every business, big or small. Effective marketing can take a small business to the next level and it can help convert first-time customers into repeat customers. No matter how big or small your business, you should have money set aside to practice marketing. The question is, “how to …

How to Set a Marketing Budget for Your Business