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Video Marketing

Marketing Concepts

Marketing Strategies

Video Marketing

The Beginner’s Guide to YouTube Marketing for Small Businesses

In the digital age, businesses are using social media channels to promote their products and services. Among all the social media channels, YouTube is a key platform for streaming video content. Especially for small businesses, YouTube marketing can be important. With more than 2 billion monthly users and 30 million daily users, YouTube is a …

The Beginner’s Guide to YouTube Marketing for Small Businesses

Bhavik Soni, Guest Blogger
February 28, 2022

Content Development

Video Marketing

7 Tips for Making High-Impact Brand Videos

Brand videos are important if you want to impact your viewers. According to recent statistics, 63% of businesses have made a video as a key part of their marketing strategy in 2017. And this number grew up to 86% in 2021. Businesses, freelancers, and influencers have all realized the importance of making videos, and we …

7 Tips for Making High-Impact Brand Videos

Malachi Pinto, Guest Blogger
December 13, 2021

Search Engine Optimization

Video Marketing

How to Do SEO for Videos on YouTube

Overview If you just finished creating an amazing video, congratulations! Video marketing can be highly effective. But, what do you do with your video, once you’ve created it and shared it on social media? And how can you organically drive more people to find your video, without having to use paid ads to get people …

How to Do SEO for Videos on YouTube

Josh Lyons, Founder / Consultant
July 19, 2021

Video Marketing

Pros and Cons for Popular Video Editing Software

If you are just beginning to edit your own videos regularly, you will find out how convenient it is to use free video editing software. Whether you need to extract audio from a video or add different audio, make cuts to the video or merge files of other videos, you will need a video editing …

Pros and Cons for Popular Video Editing Software

Steven Vitte, Content Writer
March 29, 2021

Video Marketing

Video Production 101: What You Need to Know

In a 2016 study, networking giant Cisco predicted that online videos would account for “more than 80% of consumer internet traffic by 2020” and they weren’t very far off the mark. This explains the growing interest (and success) in using video as a marketing tool. There are a million and one different types of marketing …

Video Production 101: What You Need to Know

Jillian, Content Writer
December 2, 2020

Marketing Strategies

Video Marketing

9 Low-Cost & Free Webinar Platforms

Webinars are a great place to host trainings, product launches, group meetings, interact more directly with your customers, or generate more interest in your product or service, to name a few. There’s really no limit to the benefits that hosting a webinar can provide, but which hosting platform should you use? If you’ve already begun …

9 Low-Cost & Free Webinar Platforms

Jillian, Content Writer
November 11, 2020

Marketing Strategies

Video Marketing

16 Types of Marketing Videos to Use for Your Business

Marketing has evolved greatly over the past few decades and video is getting more attention than ever before. It has been suggested that using marketing videos in your strategy is the absolute most effective way to connect to your audience. Forbes has informed us that up to 65% of humans are visual learners, further supporting …

16 Types of Marketing Videos to Use for Your Business

Jillian, Content Writer
November 9, 2020

Marketing Strategies

Video Marketing

15 Types of Videos to Use for Video Marketing

Using video as a part of your marketing campaign is an extremely valuable practice. In fact, according to Diode Digital, using video is 600% more effective as a marketing tool than both print and direct mail combined. There are a ton of different types of marketing videos that your business could take advantage of and …

15 Types of Videos to Use for Video Marketing

Jillian, Content Writer
October 14, 2020

Blog

Email Marketing

Marketing Strategies

Social Media

Video Marketing

How Often Should I Publish Content for Social Media, Blogs and Emails?

Let’s face it– blog posts, social media posts, and emails are like a doorway to a website. But there’s always a lot of confusion when it comes to the frequency of posting new content for each of these channels. The first question that comes to every marketer’s mind is: How often should I publish content? …

How Often Should I Publish Content for Social Media, Blogs and Emails?

Hailey, General Manager
April 23, 2020

Blog

Email Marketing

Marketing Strategies

Social Media

Video Marketing

Practical Tips on Repurposing Content to Boost Exposure

In a frenzy to write as many words and blog posts as possible, marketing specialists at times lose their focus on one of the most important and widely suggested strategies – repurposing content. When a content writer repurposes their content, they have the opportunity to make their old content better. They can also save themselves …

Practical Tips on Repurposing Content to Boost Exposure

Hailey, General Manager
April 6, 2020

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