The Google SEO landscape is constantly evolving. The search engine titan has rolled out hundreds of algorithm updates and modifications since its inception.
The algorithm changes so frequently that it’s hard to keep up with every update. You’ll probably never be able to master every update, but you should be able to stay on top of the most recent and biggest changes.
They’re not always a huge deal. With that said though, you can benefit from becoming more familiar with the various types of updates to get a better idea of what they are and when they happen.
Below are a few tips for staying on top of Google Algorithm Updates.
1. Use Google Alerts and Other Third-Party Tools
If you’ve been around the SEO industry for a while, you’re no stranger to Google algorithm updates. Sometimes, they come and go so fast that if you blink, you might miss one!
Luckily we have tools at our disposal that can keep us informed about what’s going on – specifically Google Alerts.
Google Alerts is an excellent tool for keeping up with changes in search results and staying ahead of your competition. Basically, Google Alerts will scan the Internet and send you info on the top search results of your keyword(s).
This allows you to discover what people are saying about any topic so you can get a feel for what might be essential or trending. You can also follow competitors or other brands in your industry to see what they are doing.
What’s more, it lets you customize alerts based on the phrase, topic, frequency, source, and more.
In addition to Google Alerts, you can also use third-party SEO tools like SEMrush to keep on top of the latest Google Algorithm updates.
SEMrush Sensor is a great algorithm tracking tool that can help you view ranking changes broken down into more than 20 categories by device, SERP feature, and location. You can also monitor overall SERP changes for the last 30 days.
You can also use Rank Ranger to monitor over 10,000 domains and keywords every day to spot ranking patterns and monitor changes in Google’s desktop and mobile search results.
And there is Panguin, a free SEO tool that will help you find out if a Google algorithm update has affected your organic sessions.
2. Follow SEO Experts
It is not easy to keep up with every single update of Google, but you can follow popular SEO blogs and sites that are already doing the hard work for you. Just make sure that the blogs you follow are credible.
You can stay updated on the latest SEO news by checking these sites frequently. Or even better, you can sync the sites to your RSS feed.
If the sites produce newsletters, you can sign up to receive them in your email inbox.
There are also thought leaders like Moz, John Mueller, and Matt Cutts who are likely to update in case of any significant changes.
3. Create High-Quality Content
An effective strategy to deal with Google algorithm updates and avoid them from impacting your website is by consistently creating high-quality content that drives traffic and is user-friendly.
Regularly putting out relevant content and optimizing your crawl budget can help you lessen the effects of the new Google Algorithm updates, as good content reinforces your user experience, which is essentially what Google is focusing on with each update.
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4. Make Changes One at a Time
While updating your SEO strategy, even the smallest changes can result in a significant impact. It is advisable to make adjustments to your site and content slowly.
If you change too many elements at once, it becomes tricky to understand which changes are most effective and which might need a bit more work. If you make a major overhaul for every major update, it can waste time and make your changes ineffective.
The best strategy is to change the elements of your site one at a time. It’s be more effective to track the effects of one change at a time. By doing so, you will be avoiding making pointless alterations, and you can put your effort into producing new and enhanced content.
5. Follow Twitter Hashtags
The social media platform Twitter can serve as a Google algorithm checker, provided you know where to look.
In order to keep up with Google updates, you can follow various Twitter hashtags. Hashtags are used on Twitter to mark specific tweets. If you click on a hashtag, it will display all of the tweeted results using that hashtag.
You can follow relevant hashtags, such as #GoogleUpdate and #GoogleAlgorithm, to always keep yourself updated.
It also gives you some insight into where the major players in the industry are focused, and how they are approaching each update.
6. Have a Recovery Strategy
In case Google’s updates have affected your site and business when you were unaware, you should be able to fall back on a recovery strategy quickly.
There are SEO specialists equipped with the skills to help you troubleshoot SEO problems, and develop plans to reverse the negative effects your business is facing due to the updates.
Google is an ever-changing machine, and if you want to stay up to date with its algorithm changes, you should be vigilant in your monitoring.
The above tips will not only help you stay on top of the latest news, but they’ll also help you stay organized and focused.
To summarize, keep up with the search engine and regularly check that you are staying on top of your site’s backlinks, content, and schema implementation to stay fully informed of the latest Google changes. You can do all this by leveraging third-party tools like SEMrush.
In addition to these steps, it’s also important that you regularly review the quality and relevancy of your backlinks, and keep an update on the social media platforms you are using.
For more information on how to improve your site’s SEO, please contact us here or through the page below.
Joshua Lyons Marketing, LLC was established in 2015. Since that time we have provided digital marketing services to business and professionals. We help our clients increase their online exposure as a means to increase sales and revenue. Our core services include search engine optimization (SEO), website development and content creation. We also provide other online marketing services, such as email marketing, marketing consultations and various types of advertising. Our team is based in the Milton, Pace and Pensacola, Florida area. However, we work with clients throughout the United States. Read More