Why Use a Marketing Consultant?

When people ask me what I do, I tell them “I’m a marketing consultant.” I pause and give them a split second to be intrigued and wonder what that’s supposed to mean. Truthfully, being a marketing consultant can mean a lot of things. There are many different areas and types of marketing today. From Old Age marketing to digital marketing, there are consultants for every area. With that being said, there are many reasons you should use a marketing consultant.

What Does a Marketing Consultant Do?

When I explain what I do, I say, “Lots of people have a website, but it doesn’t show up on Google. This can harm the number of organic leads they can get from their website. People know they need to be on social media or blogging for their business, but they don’t know how to go about actually doing it, and doing it correctly. Professionals and businesses want to have a powerful email marketing strategy to boost their revenue, but many of them don’t know the first thing about email marketing. All of that, and more, is what I do. My team helps businesses generate leads and revenue by making the most out of their marketing. I help them figure out what to do and I either help them implement what they need, or I give them direction so they can do it themselves.”

I should point out that not all marketing consultants do the exact same thing. My specialization and experience are in online marketing, and that’s why I can help people in the areas mentioned above. Other marketing consultants specialize in ad spend, traditional media, marketing plans, etc. Most consultants will have some overlap in these areas, but as I said, they have an area they are especially qualified in.

What to Expect from a Marketing Consultant Who Specializes in Online Marketing

Because of our specialty in online marketing, I am primarily going to discuss online marketing consultants. There are many differences between each type of marketing consultant. To ensure I explain why you should hire a marketing consultant correctly, I am going to focus on my area. Below are some great reasons you should hire a marketing consultant.

A Marketing Consultant Can Help Boost Your Website Traffic

A marketing consultant who specializes in online marketing should have a very strong grasp on search engine optimization (SEO). SEO is the industry jargon that means making a website show up well on Google. When you build your website, it’s a very good idea to talk to a marketing consultant or anyone who specializes in SEO. They will make sure your website has a design that is compatible with SEO efforts so you rank well on Google.

Many times, websites are attractive to the people who visit the website, but are not compatible with SEO best practices. If your website looks good to people, but the search engines don’t like it, people won’t find your website very often. What’s the point in having a website that looks good, but can’t be found? Even though your website may already be built, you can still go in and make the needed SEO changes. Some of these changes are fairly easy to achieve to make your website perform well. If you think your website needs help, or you’re not sure but want to get it checked out, give a marketing consultant a call and see what he or she has to say. It can’t hurt to have someone take a look at it.

 

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A Marketing Consultant Can Give You Direction Regarding Social Media Marketing

Not every business needs to, or should, be on Facebook. Similarly, not every business should be on Twitter. Business owners get the idea that social media is free and therefore, they should use it. Many people also pay someone to create and manage their social media accounts. Then, they get frustrated when social media doesn’t work and generate the leads they think it’s “suppose” to bring in. This is where the consultant comes in.

Have a consultant who knows a thing or two about social media take a look at your business. Have them examine your goals, your target audience, and the rest of your marketing plan to determine which social media accounts you should and should not invest your time in. Then, let that professional give you some direction on how to to efficiently use the social media channels you need, to get the best possible ROI. Social media can be a powerful tool when used correctly. So, getting some direction can be incredibly beneficial.

A Marketing Consultant Can Transform Your Blog Into a Lead Generating Machine

A blog is an incredible marketing tool to use. Just about any business can use a blog to boost their credibility, website traffic, and leads. Even though blogging is highly impactful from a marketing perspective, the blogger still needs to know a thing or two if they want to make their blog successful.

There is a right way and a wrong way to blog. In fact, it’s possible that a blogger can actually have their website banned by Google, because of bad blogging practices. Obviously, that’s a very bad thing. So, invest in a marketing consultant who can give you the training you need to have a powerful lead-generating blog that Google loves.

A Marketing Consultant Can Help Get Your Email Marketing in Gear

Email marketing is one of the easiest marketing items to budget for. It’s also a great tool for generating new and repeat business from your existing customer base. Just as I mentioned in the other marketing tools above, there are bad ways to do your email marketing and there are good ways. If done poorly, Gmail, Yahoo, and other email providers can ban everything that comes from your email address. You certainly don’t want people to block your emails! On the flip side, with good email marketing practices you can make your target audience more likely to open your emails and click through to your website, or do whatever you want them to do.

A good marketing consultant can also help you create your email marketing lists. They can also help you organize your contacts within a reputable email marketing platform, and craft your message in a way that will generate leads and revenue. Additionally, they can give you direction for ensuring you follow the CAN-SPAM Act so you do not break the laws regarding emails.

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Wrapping it All Up

The items above are some of the most common areas in which a marketing consultant can help you. But, they certainly aren’t the only areas. If you need any help whatsoever for your marketing, feel free to contact us from the form below. Our team helps people in many different marketing areas. Based on our experience, education, and research, we can advise you on your marketing tactics.