Why is Search Engine Optimization Important for Marketing?

Search engine optimization (SEO) is what makes a website perform well on a Google search. This isn’t just applicable for Google. It applies to any search engine, but Google is the leading search engine in the United States. A couple other search engines are Yahoo and Bing. SEO can be broken into two types. There is on-site SEO and there is off-site SEO. We speak briefly about this a little further down the page, and much more about these types of SEO in our blog. However, it’s important to note that both types of SEO are incredibly valuable for anyone interested in generating business through the use of their website.

SEO is important for marketing because this aspect of marketing is responsible for driving potential clients or customers to your website. As a result, a well executed SEO campaign will result in generating leads and revenue for you. Also, once your website ranks well on Google, because of your SEO, you can typically discontinue your SEO efforts and still continue to get business through Google. This is different from other types of SEO, such as Google AdWords, billboard advertising and other types of more traditional marketing.  SEO is a type of marketing that benefits you long after the work is done and the initial investment is spent.

Our Approach

We understand SEO can be difficult to fully grasp. Between the two different categories, on-site and off-site SEO, it can be a lot to learn. On-site SEO includes all tactics that are done on your webpage, while off-site SEO includes all the tactics that occur off of your webpage.

There are many tactics that fall under each SEO category. For on-site SEO, one of the most important tactics to engage in is using specific keywords in your content. Depending on the type of website you run, you may have to mainly focus on off-site SEO. If you do not post content like blogs posts, it can be difficult to practice on-site SEO, due to the lack of opportunities to include specific keywords that will help boost your ranking. Off-site SEO is primarily practiced through building links, so you do not need a substantial amount of content being published each month.

We try to implement both on-site and off-site SEO in our client’s marketing strategies if possible. Our trained experts know all the ins and outs of SEO and will be able to answer any questions you may have. We know exactly which SEO tactics will have the biggest impact on your specific website, and we know what to look for when looking at monthly results.

What We Do for Our Clients

To begin, we will help you get your website optimized for search engines. We will leverage our in-depth knowledge of SEO to edit, or build, your website in a way that is Google-friendly. Many website developers build attractive websites, but fail to take the additional effort to make their websites optimized for search engines. We will identify the weaknesses within your website, if there are any, and then take the necessary steps to correct any issues found. 

In addition to getting your website cleaned up, or built, for SEO, we will monitor your SEO performance, and provide reports on the impact made. You can expect these detailed reports to help you understand exactly where your website stands, and where your money is going. It’s important to us that you know the progress your website is making, and that we keep you in the loop. We will also use the information from our reports to continuously enhance the performance of your website.

Furthermore, we give you a comparison of how you’re doing against your competition. Our goal with SEO is to make people find your website and ultimately purchase your products or services. We can only be successful with this if your website ranks higher than others being searched on Google. As a result, we must understand how your website is doing in comparison to the websites owned by your competitors. We will compare your rankings and progress that of your competitors. Over time, you can expect your rankings to pull ahead of your competition. If you’re already ahead of the competition, we will work to widen the gap.

We are available and excited to help you implement SEO in your marketing strategy. If you want to know more about the services provided by Joshua Lyons Marketing, LLC, please contact us by filling out the form below!

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